Wednesday, February 27, 2013

"Gingers Do Have Souls" Meme


Michaela Lalanne






When did this begin to become popular/famous on the Internet and why?
           
The meme “GINGERS DO HAVE SOULS!!” became popular on the Internet in 2010. It was aired on YouTube and gained millions of views and thousands of response videos. This meme gained its popularity for two reasons: first off, because of the controversy that developed over the South Park episode “Ginger Kids”, and secondly because of school violence awareness and the increase in violent acts against red-headed students.


Description of the meme, “GINGERS DO HAVE SOULS”
·      The term ginger has been used for a long time to refer to people with red hair. People have been making fun of “gingers” for decades, however it was South Park that really brought the discrimination of gingers to a national audience.
·      The phrase “gingers have no souls” was first introduced in the South Park Episode “Ginger Kids”, which aired on November 9, 2005.
·      In this episode, a presentation is given on redheaded children, which includes a made-up disease pertaining only to redheads. Additionally throughout the episode, the South Park characters poke fun at redheaded people and discriminate against them.
·      A few years later on January 14, 2010, YouTuber CopperCab uploaded a video titled “GINGERS DO HAVE SOULS!!” where he dramatically expressed his anger and frustrations with redheaded discrimination.
·      CopperCab goes on an emotional rampage about being bullied in school due to his red hair and includes awkward phrases such as, “I’m ginger, and proud of it”
·      CopperCab’s video received over 3.1 million views and over 600 response videos in the first month after being uploaded. In addition, it also led to mash-up videos and remixes.




How popular did it become and over what time span?

CopperCab's video has had over 30,000,000 views on YouTube since it was created. In addition to its many response videos and remixes, CopperCab’s video also led to the creation of a website and a line of t-shirts. Google searches of the word ginger have been increasing since 2004, however according to Google insights, it peaked in 2010 with CopperCab’s YouTube video.


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